A national hero signing with a brand is news, not marketing, if the press hear it from him first.
The Challenge
OPPO was announcing a four-year partnership with Olympic gold medallist Arshad Nadeem as its Quality Ambassador. The announcement had to reach the national audience that followed his win, through mainstream TV as well as print and digital.
The Results
Media hits
64 pieces of coverage
- 12 Print hits (19%)
- 41 Digital stories (64%)
- 11 TV (electronic) hits (17%)
- Media representatives engaged20+
- Estimated media valuePKR 5.6M
- Estimated reach33.4M
Where it ran
- ARY Digital
- Geo News
- City 42 (live)
- Neo News
- Express News
- Nawa-i-Waqt
How We Did It, Service by Service
PR
A press conference the channels wanted to attend
More than 20 media channels attended, including ARY Digital, Geo News, City 42, Neo News and Express News, and City 42 aired the event live. Coverage totalled 12 print hits, 41 digital stories and 11 TV hits, with an estimated media value of PKR 5.6M.
The Coverage
What We Delivered
- Press conference planning and media invitations
- Media management on the day
- Press release distribution
- Coverage monitoring and reporting
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Media hits (12 print, 41 digital, 11 TV) | 64 | September 2024 | Coverage report |
| Estimated media value | PKR 5.6M | September 2024 | Coverage report |
| Estimated reach | 33.4M | September 2024 | Coverage report |
| Media representatives engaged | 20+ | September 2024 | Coverage report |