In finance, Google ranks trust before it ranks content. So we built trust first.
The Challenge
Finance is one of the hardest categories to rank in, because Google holds financial content to a higher standard of trust. The company sat at an average position of 29.8, earning 3.08K clicks from 247K impressions in six months.
The Results
Organic clicks
10.8K
+251% from 3.08K
Impressions
589K
+138% from 247K
Click-through rate
1.8%
+50% from 1.2%
Average position
16.7
13.1 places higher from 29.8
How We Did It, Service by Service
SEO
Topic clusters led by product pages
We grouped business owners' pre-application questions into clusters, each linking to a product page. Average position moved from 29.8 to 16.7 in one of the hardest categories to rank in.
Copywriting
Content that meets finance trust standards
Articles gave plain answers with clear sourcing and author credentials, the signals Google weighs most heavily for financial content.
PR
Authority from outside the site
We placed commentary from the company's specialists in business and finance media, building the mentions and links that support rankings in a trust-sensitive market.
What We Delivered
- Topical map across the company's finance products
- Cluster articles answering pre-application questions
- Internal links from articles to product pages
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic clicks (3.08K to 10.8K) | +251% | Mar to Sep 2024 | Google Search Console |
| Search impressions (247K to 589K) | +138% | Mar to Sep 2024 | Google Search Console |
| Average position | 29.8 → 16.7 | Mar to Sep 2024 | Google Search Console |