The site was already seen 112,000 times. The problem was never visibility. Nobody was clicking.
The Challenge
A long-established installer of pools and hot tubs already appeared in search, with 112K impressions in six months, but at an average position of 52. Almost nobody scrolled that far: the site took 561 clicks, a 0.5% click-through rate.
The Results
Organic clicks
2.26K
+303% from 561
Impressions
124K
+11% from 112K
Click-through rate
1.8%
+260% from 0.5%
Average position
38.5
13.5 places higher from 52
How We Did It, Service by Service
SEO
Fixing rankings, not visibility
The site already had 112K impressions. We consolidated overlapping pages so one strong page targeted each service, moving average position from 52 to 38.5.
Copywriting
Snippets people click
Titles and descriptions were rewritten around the installation, renovation and hot tub searches the site already appeared for. Click-through rate rose from 0.5% to 1.8%, the main driver of 4x clicks.
PPC
Covering peak season with paid search
Pool installs are booked months ahead. We recommended search ads in the booking window for terms where rankings were still climbing, so the installer did not miss the season.
What We Delivered
- Page consolidation and internal linking
- Installation, renovation and hot tub pages rebuilt
- Titles and descriptions rewritten
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic clicks (561 to 2.26K) | +303% | Mar to Sep 2024 | Google Search Console |
| Click-through rate | 0.5% → 1.8% | Mar to Sep 2024 | Google Search Console |
| Average position | 52 → 38.5 | Mar to Sep 2024 | Google Search Console |