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Movers and packers · Transport and logistics · United Arab Emirates

Movers and Packers: 2,860 Quote Requests From 42.6K Clicks in One Month

  • 2.86KConversions from Google Ads
  • $4.17Cost per conversion
  • 6.7%Of clicks became a conversion
  • PPC Services
  • Copywriting Services
  • Marketing Services
The insight that changed everything

Every mover promised "cheap and reliable". A fixed, itemised quote was the one promise nobody else made.

The Challenge

Summer is the busiest moving season in the UAE, and every removals firm bids on the same terms. The company's ads made the same general promise as everyone else's, and its quote form went unanswered for hours in the busiest weeks.

The Results

  • Clicks42.6K
  • Conversions2.86K
  • Avg. CPC$0.28
  • Cost$11.9K

Out of every 100 clicks

6.7 converted

Conversion rate 6.7%, calculated from conversions ÷ clicks. Industry average for Home & Home Improvement: 8.05%.

Cost per conversion

$4.17

16% below the median of our 14 accounts ($4.97)

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

95% lower cost per conversion

  • This account$4.17
  • Home & Home Improvement average cost per lead$90.92

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come fromGoogle Ads overview for July 2022: 42.6K clicks, 2.86K conversions, $0.28 average CPC, $11.9K cost
Google Ads, July 2022. Costs converted from UAE dirhams at the fixed rate of AED 3.6725 to $1; the screenshot shows the original dirham figures.

How We Did It, Service by Service

  1. PPC

    Peak-season scaling without waste

    With campaigns split by move type, we could raise budgets on villa and office moves, where job values were highest, and hold them on small apartment moves. The account bought 42.6K clicks at $0.28 in the busiest month of the year.

  2. Copywriting

    Standing out from identical ads

    Competitors all said "cheap and reliable". Our ads promised a fixed, itemised quote with no surprises on moving day, and the promise carried into the page and the form.

  3. Marketing

    Quote requests answered while they were warm

    We worked with the sales team on a response-time target and a follow-up sequence, so requests from ads were answered while the customer was still comparing movers.

What We Delivered

  • Move-type campaign structure
  • Fixed-quote ad copy
  • Lead response process with sales

Every Number, With Its Source

Movers and packers results with period and source
MetricResultPeriodSource
Conversions from Google Ads2.86KJuly 2022Google Ads
Cost per conversion$4.17July 2022Google Ads (cost ÷ conversions)
Of clicks became a conversion6.7%July 2022Google Ads (conversions ÷ clicks)
Paid clicks at $0.28 each42.6KJuly 2022Google Ads
Cost per conversion vs the Home & Home Improvement average cost per lead ($90.92)95% lowerJuly 2022Google Ads vs LocaliQ 2026 US benchmarks

Services Used

Next case studyOPPO × Arshad Nadeem: 64 Media Hits and a Live TV Broadcast

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