Our story
About Shamrock Marketing
We help ambitious brands grow revenue by running SEO, paid media, web, content, design and PR as one plan with one team, and by reporting on the only number that matters: what the marketing brought back.
01 / Our story
Why Shamrock Marketing Started
Shamrock started in 2010 because too many businesses paid agencies for reports instead of results.
I started Shamrock after watching good businesses pay five different suppliers for SEO, ads, a website and PR, then receive five reports that each claimed the same sale. Nobody owned the number that mattered, so nobody moved the budget when a channel stopped paying.
We built the agency we would want to hire. One plan that names the target before any work starts. One team that briefs every channel from that plan. One report that shows what came back for the money, including the months we missed.
“If we cannot show what a channel earned, we should not be asking you to fund it.”
Aoife Byrne, Founder & Managing Director
I still write the first draft of every growth strategy. The people you meet on the first call are the people who do the work, and that is how it will stay.
We also work alongside three group partners, LIME Studio, Radiant 110 IMC and Admingle Communication, and a network of media partners across Pakistan. Meet our partners.
02 / Milestones
Our Milestones
Our milestones trace a search agency founded in 2010 growing into eight disciplines under one plan.
- 2010
Aoife Byrne founds Shamrock as a search-first agency
- 2014
Paid media and website builds join SEO under one plan
- 2017
Digital PR and content teams launch, feeding links to SEO
- 2020
Shamrock goes remote-first and signs its first clients outside the UK
- 2023
Design and social complete the eight disciplines under one roof
- 2026
120+ campaigns delivered for clients in 14 countries
03 / Values
The 4 Values Behind Every Plan
Four values decide how we plan, report and advise, including when the honest advice costs us budget.
- 01
Prove it
Every claim we make, to clients or in our own marketing, sits next to a number, a source or a case study. If we cannot evidence it, we do not say it.
In practiceMonthly reports open with performance against target, including the months we missed.
- 02
Say it plainly
We write proposals, reports and advice in plain English. Jargon hides weak thinking, and clients deserve to understand exactly what they are paying for.
In practiceEvery proposal fits the plan, the price and the targets on one page before the detail.
- 03
Own the outcome
We measure ourselves on your revenue, not our activity. When a channel stops paying, we say so, even when it is a channel we run.
In practiceWe have told clients to cut budget on our own services when another channel earned more.
- 04
Keep learning
Search, ads and AI answers change every month. We test, write down what we learn and share it, so the next client starts where the last one finished.
In practiceEvery test result goes into a shared log that shapes the next plan.
04 / How we work
How We Work With Clients
We work with clients as one team running one plan, with weekly updates, monthly reports and no lock-in after the minimum term.
One team, one plan
A named growth lead owns your targets and briefs every specialist from the same written plan.
Weekly updates, monthly reports
A short update every week and a full report with a call every month, scored against target.
No lock-in after the minimum term
After the first six months, the retainer rolls monthly with 30 days' notice and no exit fees.
- Campaigns delivered
- 120+
- Countries served
- 14
- Disciplines under one plan
- 8
- Months average client tenure
- 31
05 / Team
The People Behind Shamrock
Shamrock is run by eight senior specialists, and the people on your first call are the people who do the work.
Aoife Byrne
Founder & Managing Director
Marcus Webb
Head of SEO
Priya Anand
PR & Outreach Lead
Sam Okafor
Head of Paid Media
Jordan Wells
Content Director
Elena Duarte
Design Lead
Tomás Kelly
Web Developer
Nia Roberts
Social Media Manager
06 / Platforms
Platforms Our Specialists Work In
Our specialists work daily in the platforms your marketing already runs on, from Google Ads to Shopify.
Google Ads
Google Analytics 4
Google Search Console
Meta Business Suite
LinkedIn Campaign Manager
Semrush
Ahrefs
WordPress
Shopify
Next.js
07 / Testimonials
What Clients Say
Clients mention honest budget advice and reports they actually read.
They cut our cost per lead by a third in the first quarter, and the monthly report is the only agency report I have ever read to the end.
R. WhelanManaging Director, regional law firm Page three to the map pack in four months. The phone rings now, and I can tell you which campaign made it ring.
D. CostaOwner, home services company
08 / Next step
Work With a Team That Owns the Outcome
A growth call shows you where your funnel leaks and what we would fix first, with no obligation.
Reply within 1 working day. No lock-in contracts.
Prefer to ask a question first? Contact Shamrock Marketing