Social Media Marketing Services That Build Audiences and Sales
Shamrock is a social media agency that plans, creates and publishes content on a steady calendar, manages the community that forms around it and puts paid budget behind what already works, so social produces enquiries, not just likes.
Monthly content calendar approved before anything posts.
Instagram plan ยท optimise for saves and shares
Carousels that teach, Reels that show the work, Stories that invite replies. 4 to 5 posts a week.
Trusted by teams at
01 / Definition
What Are Social Media Marketing Services?
Social media marketing services plan, create, publish and manage content and ads on Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts and X to grow an engaged audience that buys. They cover strategy, content production, community management, creator campaigns and paid social.
Social media management works when it runs to a plan rather than a mood. We set four content pillars from what your buyers care about, produce posts and short-form video on a steady calendar and reply to the comments and messages that follow.
Paid social comes second, not first. Budget goes behind posts that already performed organically, which usually costs less per result than promoting untested creative. Paid campaigns run with our PPC services team, so social and search ads share the same tracking and audiences.
Every month you see which posts produced enquiries, sales or qualified conversations, not just which ones collected likes, and the next month's calendar follows the evidence.
02 / Platforms
Platforms We Manage
We manage Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts and X, and run only the ones your buyers use.
Instagram
Best audience
Consumers aged 18 to 44, lifestyle and retail buyers
Content format
Reels, carousels, Stories
Typical cadence
4 to 5 posts a week, daily Stories
TikTok
Best audience
Under-35 consumers discovering new brands
Content format
Native short-form video
Typical cadence
3 to 5 videos a week
LinkedIn
Best audience
Decision makers, B2B buyers and recruits
Content format
Founder posts, documents, polls
Typical cadence
3 posts a week
Facebook
Best audience
Local customers and audiences over 35
Content format
Posts, events, groups, Reels
Typical cadence
3 posts a week
YouTube Shorts
Best audience
Searchers looking for how-to and reviews
Content format
Vertical video under 60 seconds
Typical cadence
2 to 3 Shorts a week
X
Best audience
Journalists, tech and industry commentators
Content format
Threads and quick commentary
Typical cadence
Daily when news moves
03 / What's included
8 Social Media Services Included
Every social retainer includes these eight services, scaled to the platforms your buyers actually use.
Strategy
Social strategy
Platforms, pillars, cadence and targets agreed in one written plan.
Monthly calendar
Content calendars
A month of posts planned and approved before anything goes live.
Video
Short-form video production
Reels, TikToks and Shorts scripted, filmed and edited for each platform.
Design
Graphic and carousel design
Branded templates and carousels that teach something worth saving.
Copy
Copy and captions
Hooks, captions and calls to action written in your brand voice.
Daily replies
Community management
Comments and messages answered within agreed response times.
Creator partnerships
Influencer and creator campaigns
Creators briefed, contracted and measured on sales, not reach.
Paid social
Paid social ads
Budget put behind proven posts on Meta, TikTok and LinkedIn.
04 / Content pillars
How We Plan Social Content
We plan social content around four pillars: educate, entertain, prove and convert, so every week mixes value with a clear ask.
01
Educate
Teach something your buyer can use today. Example: a carousel on the five questions to ask before hiring a supplier.
02
Entertain
Earn attention with personality and trends that fit. Example: a 20-second video reacting to a bad landing page.
03
Prove
Show results, reviews and the work behind them. Example: a before-and-after with the client's numbers and quote.
04
Convert
Ask for the next step, clearly and not too often. Example: a Story with a link to book a call this week.
05 / Process
Our Social Media Process in 5 Steps
Our social media process runs from audit to monthly report in five steps, then repeats every month.
1
Step 01Week 1
Audit
We review your accounts, competitors and past content to find what your audience already responds to.
You getSocial audit
2
Step 02Week 2
Strategy
We choose platforms, set four content pillars, agree cadence and define what success looks like for each channel.
You getSocial strategy
3
Step 03Weeks 3 to 4
Create
We script, shoot, design and write a month of content, then send the calendar for your approval.
You getApproved content calendar
4
Step 04Every day
Publish and engage
Posts go out at the times your audience is active, and we reply to comments and messages within agreed hours.
You getLive posts and community replies
5
Step 05Every month
Report
We report reach, engagement, clicks and enquiries per post, and shape next month's calendar around what worked.
You getMonthly report and next calendar
06 / Proof
Social Media Case Study
This case study shows how one short-form video campaign lifted branded search by 87% for a snack brand.
Snack brandFMCG
A snack brand the feed could not stop sharing
Challenge
A challenger snack brand had a loyal niche following but almost no awareness outside it, and its polished posts were being scrolled past.
What we did
A short-form video campaign built on native, lo-fi formats, with creators seeding the idea and paid social amplifying the posts that performed organically first.
A typical month includes 16 planned posts across the four pillars, plus daily Stories and community replies. Here is one platform's calendar.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1CarouselEducate
2ReelEntertain
3
4Case postProve
5Story pollConvert
6
7
8ReelEducate
9Founder postProve
10
11CarouselEducate
12ReelEntertain
13
14
15Live Q&AConvert
16CarouselEducate
17
18ReviewProve
19ReelEntertain
20
21
22ReelEducate
23Offer postConvert
24
25Case postProve
26ReelEntertain
27
28
08 / FAQ
Social Media Services FAQs
These answers cover what buyers ask before they hire a social media agency and hand over their accounts.
What do social media marketing services include?
Our social media marketing services include strategy, content calendars, short-form video, graphic and carousel design, captions, community management, creator campaigns and paid social, reported monthly against agreed targets.
Every retainer covers all eight, scaled to the platforms your buyers actually use. A B2B firm might run LinkedIn with a founder-led content plan, while a consumer brand runs Instagram and TikTok with weekly video. Design assets follow your brand system, and where one does not exist yet, our design services team builds the templates.
Which social media platforms should my business use?
Your business should use the two or three platforms where your buyers already spend time. B2B brands usually start with LinkedIn, and consumer brands with Instagram and TikTok. The audit shows where your audience actually is.
Spreading a small team across six platforms usually produces weak content everywhere. We would rather run two platforms well and add a third once the first two produce results. Facebook still suits local and older audiences, YouTube Shorts extends video you already make, and X suits news-led and reactive brands.
How often should a business post on social media?
Most brands should post 3 to 5 times a week per main platform, consistently. A steady cadence beats bursts of daily posting followed by silence.
A typical month with us includes 16 planned posts across the four content pillars, plus daily Stories and community replies. Cadence is set per platform in the strategy and adjusted each month from the engagement data.
What should I look for when hiring a social media agency?
Look for a social media agency that reports on enquiries and sales, shows you content before it posts and explains which platforms it would drop. Follower counts and likes are easy to inflate and rarely pay the bills.
Ask to see a monthly report from a current client, ask who creates the video and ask what response times apply to comments and messages. Ask how paid social is decided. Our answers: every post is approved in a shared calendar, community replies follow agreed response times, and paid budget goes behind proven organic posts first.
Do you create short-form video?
Yes. We script, film and edit short-form video for Instagram Reels, TikTok and YouTube Shorts, either with your team on camera or with creators.
Native, lo-fi formats often outperform polished brand videos in the feed, because they look like the content people came to watch. The snack brand case study on this page was built on exactly that approach.
Do you reply to comments and DMs?
Yes. Community management is included, with replies to comments and messages within agreed response times and escalation for anything sensitive.
We agree a response guide with you before launch, covering tone, common questions, complaints and what gets passed to your team. Anything involving a refund, a legal risk or a potential crisis comes straight to you.
How do you measure social media ROI?
We measure social media ROI through tracked clicks, enquiries, sales and assisted conversions in GA4, alongside engagement and follower quality.
Every link we post carries tracking, so the monthly report shows which posts and platforms led to enquiries or purchases. Reach and engagement appear as context, because an audience only has value when some of it buys.
Do you run paid social ads?
Yes. We run paid social on Meta, TikTok and LinkedIn, usually putting budget behind posts that already performed well organically.
Paid social also handles retargeting: showing offers to people who visited your site or engaged with your content. Conversion tracking is set up before any budget goes live, so every paid result can be traced to a sale or lead.
Do you run influencer and creator campaigns?
Yes. We find, brief and contract creators whose audiences match your buyers, and measure them on sales and sign-ups rather than reach.
Creator content often works harder when it runs as paid ads from the creator's own handle, so we agree usage rights in the contract from the start.
Who approves the content before it posts?
You approve every post before it goes live, through a shared calendar. Most clients approve a month at a time.
Reactive posts, such as a comment on breaking news in your sector, go through a faster approval route agreed in the strategy, so timely content does not miss its moment.
How long before social media growth shows?
Engagement usually improves within the first month, while follower and enquiry growth builds over three to six months of consistent posting.
Paid social can produce leads sooner, often within the first few weeks, once tracking and creative are in place. Organic growth compounds more slowly but costs less per result over time.
Who owns the social media accounts?
You own every social account, page and ad account. We work through business manager access and page roles, never through accounts registered in our name.
All content we create, including video files and design templates, belongs to you. If you move the work in-house, you keep the accounts, the audience and the content library.
Social media services
Social Media Marketing Services That Build Audiences and Sales
Shamrock is a social media agency that plans, creates and publishes content on a steady calendar, manages the community that forms around it and puts paid budget behind what already works, so social produces enquiries, not just likes.
Monthly content calendar approved before anything posts.
Instagram plan ยท optimise for saves and shares
Carousels that teach, Reels that show the work, Stories that invite replies. 4 to 5 posts a week.
Trusted by teams at
01 / Definition
What Are Social Media Marketing Services?
Social media marketing services plan, create, publish and manage content and ads on Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts and X to grow an engaged audience that buys. They cover strategy, content production, community management, creator campaigns and paid social.
Social media management works when it runs to a plan rather than a mood. We set four content pillars from what your buyers care about, produce posts and short-form video on a steady calendar and reply to the comments and messages that follow.
Paid social comes second, not first. Budget goes behind posts that already performed organically, which usually costs less per result than promoting untested creative. Paid campaigns run with our PPC services team, so social and search ads share the same tracking and audiences.
Every month you see which posts produced enquiries, sales or qualified conversations, not just which ones collected likes, and the next month's calendar follows the evidence.
02 / Platforms
Platforms We Manage
We manage Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts and X, and run only the ones your buyers use.
Instagram
TikTok
LinkedIn
Facebook
YouTube Shorts
X
03 / What's included
8 Social Media Services Included
Every social retainer includes these eight services, scaled to the platforms your buyers actually use.
Social strategy
Platforms, pillars, cadence and targets agreed in one written plan.
Content calendars
A month of posts planned and approved before anything goes live.
Short-form video production
Reels, TikToks and Shorts scripted, filmed and edited for each platform.
Graphic and carousel design
Branded templates and carousels that teach something worth saving.
Copy and captions
Hooks, captions and calls to action written in your brand voice.
Community management
Comments and messages answered within agreed response times.
Influencer and creator campaigns
Creators briefed, contracted and measured on sales, not reach.
Paid social ads
Budget put behind proven posts on Meta, TikTok and LinkedIn.
04 / Content pillars
How We Plan Social Content
We plan social content around four pillars: educate, entertain, prove and convert, so every week mixes value with a clear ask.
Educate
Teach something your buyer can use today. Example: a carousel on the five questions to ask before hiring a supplier.
Entertain
Earn attention with personality and trends that fit. Example: a 20-second video reacting to a bad landing page.
Prove
Show results, reviews and the work behind them. Example: a before-and-after with the client's numbers and quote.
Convert
Ask for the next step, clearly and not too often. Example: a Story with a link to book a call this week.
05 / Process
Our Social Media Process in 5 Steps
Our social media process runs from audit to monthly report in five steps, then repeats every month.
Audit
We review your accounts, competitors and past content to find what your audience already responds to.
You getSocial audit
Strategy
We choose platforms, set four content pillars, agree cadence and define what success looks like for each channel.
You getSocial strategy
Create
We script, shoot, design and write a month of content, then send the calendar for your approval.
You getApproved content calendar
Publish and engage
Posts go out at the times your audience is active, and we reply to comments and messages within agreed hours.
You getLive posts and community replies
Report
We report reach, engagement, clicks and enquiries per post, and shape next month's calendar around what worked.
You getMonthly report and next calendar
06 / Proof
Social Media Case Study
This case study shows how one short-form video campaign lifted branded search by 87% for a snack brand.
A snack brand the feed could not stop sharing
- +87%
- Branded search after one campaign
- 1
- Campaign, organic first, then paid
More Marketing Case Studies07 / A month of social
What a Month of Social Looks Like
A typical month includes 16 planned posts across the four pillars, plus daily Stories and community replies. Here is one platform's calendar.
08 / FAQ
Social Media Services FAQs
These answers cover what buyers ask before they hire a social media agency and hand over their accounts.
What do social media marketing services include?
Our social media marketing services include strategy, content calendars, short-form video, graphic and carousel design, captions, community management, creator campaigns and paid social, reported monthly against agreed targets.
Every retainer covers all eight, scaled to the platforms your buyers actually use. A B2B firm might run LinkedIn with a founder-led content plan, while a consumer brand runs Instagram and TikTok with weekly video. Design assets follow your brand system, and where one does not exist yet, our design services team builds the templates.
Which social media platforms should my business use?
Your business should use the two or three platforms where your buyers already spend time. B2B brands usually start with LinkedIn, and consumer brands with Instagram and TikTok. The audit shows where your audience actually is.
Spreading a small team across six platforms usually produces weak content everywhere. We would rather run two platforms well and add a third once the first two produce results. Facebook still suits local and older audiences, YouTube Shorts extends video you already make, and X suits news-led and reactive brands.
How often should a business post on social media?
Most brands should post 3 to 5 times a week per main platform, consistently. A steady cadence beats bursts of daily posting followed by silence.
A typical month with us includes 16 planned posts across the four content pillars, plus daily Stories and community replies. Cadence is set per platform in the strategy and adjusted each month from the engagement data.
What should I look for when hiring a social media agency?
Look for a social media agency that reports on enquiries and sales, shows you content before it posts and explains which platforms it would drop. Follower counts and likes are easy to inflate and rarely pay the bills.
Ask to see a monthly report from a current client, ask who creates the video and ask what response times apply to comments and messages. Ask how paid social is decided. Our answers: every post is approved in a shared calendar, community replies follow agreed response times, and paid budget goes behind proven organic posts first.
Do you create short-form video?
Yes. We script, film and edit short-form video for Instagram Reels, TikTok and YouTube Shorts, either with your team on camera or with creators.
Native, lo-fi formats often outperform polished brand videos in the feed, because they look like the content people came to watch. The snack brand case study on this page was built on exactly that approach.
Do you reply to comments and DMs?
Yes. Community management is included, with replies to comments and messages within agreed response times and escalation for anything sensitive.
We agree a response guide with you before launch, covering tone, common questions, complaints and what gets passed to your team. Anything involving a refund, a legal risk or a potential crisis comes straight to you.
How do you measure social media ROI?
We measure social media ROI through tracked clicks, enquiries, sales and assisted conversions in GA4, alongside engagement and follower quality.
Every link we post carries tracking, so the monthly report shows which posts and platforms led to enquiries or purchases. Reach and engagement appear as context, because an audience only has value when some of it buys.
Do you run paid social ads?
Yes. We run paid social on Meta, TikTok and LinkedIn, usually putting budget behind posts that already performed well organically.
Paid social also handles retargeting: showing offers to people who visited your site or engaged with your content. Conversion tracking is set up before any budget goes live, so every paid result can be traced to a sale or lead.
Do you run influencer and creator campaigns?
Yes. We find, brief and contract creators whose audiences match your buyers, and measure them on sales and sign-ups rather than reach.
Creator content often works harder when it runs as paid ads from the creator's own handle, so we agree usage rights in the contract from the start.
Who approves the content before it posts?
You approve every post before it goes live, through a shared calendar. Most clients approve a month at a time.
Reactive posts, such as a comment on breaking news in your sector, go through a faster approval route agreed in the strategy, so timely content does not miss its moment.
How long before social media growth shows?
Engagement usually improves within the first month, while follower and enquiry growth builds over three to six months of consistent posting.
Paid social can produce leads sooner, often within the first few weeks, once tracking and creative are in place. Organic growth compounds more slowly but costs less per result over time.
Who owns the social media accounts?
You own every social account, page and ad account. We work through business manager access and page roles, never through accounts registered in our name.
All content we create, including video files and design templates, belongs to you. If you move the work in-house, you keep the accounts, the audience and the content library.
09 / Related
Services That Work Alongside This One
10 / Next step
Get Your Social Media Plan
A social media plan from us names your platforms, content pillars, cadence and the numbers we will be judged on.
Reply within 1 working day. No lock-in contracts.
Prefer to ask a question first? Contact Shamrock Marketing