Copywriting Services That Sell in Your Brand Voice

Our copywriting services include customer research, a message hierarchy, drafting, two revision rounds and help publishing, for website copy, SEO content, landing pages, email sequences, ads, product descriptions, case studies and brand messaging.

Research is the part most copywriting skips. Before drafting, we read reviews, interview customers and map competitor messages, then build a phrase bank of the words buyers use for their problems and objections. The draft is written from that bank, which is why the copy sounds like your customers rather than like marketing.

Copywriting is priced by the number of pages or pieces, the research depth and how technical the subject is. You get a fixed project fee before work starts.

Ongoing content, such as monthly SEO articles or email campaigns, runs on a retainer instead. Either way, the scope lists every page or piece and the revision rounds included, so the price cannot creep during the project.

Website copy for a typical 10 to 20 page site takes 3 to 5 weeks, including research and two revision rounds.

The brief is agreed in week one, research runs in weeks one and two, the first full draft lands in weeks two to three and revisions close in weeks three to four. When copy is part of a new site, it runs alongside the design so layouts fit real words. See our website services for how the two fit together.

A copywriting agency gives you research, writing, SEO and editing from one team, with cover when a writer is away, while a freelancer gives you one person's style and availability.

Freelancers suit one-off pieces with a tight brief. An agency suits larger projects and ongoing content, where research, search data, brand voice and publishing all need to connect. Our writers sit with the SEO, web and paid media teams, so headlines and calls to action get tested on real traffic after launch.

Yes. We learn your voice from existing materials and interviews, or build a tone of voice guide if you do not have one yet.

A voice guide sets the rules your whole team can follow: words to use and avoid, how formal to be, how to handle humour and examples of the voice done well. It stops your website, emails and social posts sounding like three different companies.

Two structured revision rounds are included on every project. Extra rounds are rarely needed because the brief and research come first.

Feedback is gathered in one shared document per round, so conflicting comments from different stakeholders get resolved before we edit, not after.

We use AI tools for research support and first-pass summaries, never to write final copy. Every published word is written and checked by a human writer, and nothing confidential goes into public AI tools.

Generic AI copy tends to repeat what already ranks, which gives search engines and readers no reason to prefer it. Our copy draws on your customers' own words and your team's first-hand experience, which no language model has.

SEO copywriting is writing that ranks for a target search and still persuades the reader, and yes, it is included. SEO copy covers search intent, headings, entity coverage, internal links and metadata, based on keyword research for each page.

Each page opens with a direct answer to its main question, uses a clear heading structure and covers the related questions buyers ask. That structure is also what AI Overviews and answer engines quote from.

Yes. We write welcome, nurture and sales email sequences, plus search, social and display ad copy in testable variants.

Email copy is built with our marketing services team, who set up the automated flows. Ad copy is written in variants so the paid team can test headlines and offers against each other and roll out the winner.

Yes. We write for finance, healthcare and legal clients, working with your compliance team and keeping claims within the rules.

Every claim in regulated copy is listed with its source, so your compliance reviewer can check each one quickly rather than read the whole page for risk.

You own the copy outright once the project is paid. We keep nothing back, and you can use it anywhere.

Yes. We edit and optimise existing pages, often starting with a review of your highest-traffic pages to find the quickest wins.

The free copy review is a good starting point: send one page and we return the three changes most likely to raise its conversion rate, within 5 working days.