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Home cleaning and maintenance company · Home services · United Arab Emirates

Home Maintenance Company: 3,680 Bookings at $3.12 Each in One Month

  • 3.68KConversions from Google Ads
  • $3.12Cost per conversion
  • 9.7%Of clicks became a conversion
  • PPC Services
  • Website Services
  • Copywriting Services
The insight that changed everything

Someone with a broken AC in summer wants to know one thing: how soon can you come?

The Challenge

Cleaning, AC servicing, plumbing and handyman jobs were all advertised from one campaign, with one set of ads and one homepage. The account could not tell which job made money, and buyers searching for an urgent fix landed on a page about everything.

The Results

  • Clicks37.9K
  • Conversions3.68K
  • Avg. CPC$0.30
  • Cost$11.5K

Out of every 100 clicks

9.7 converted

Conversion rate 9.7%, calculated from conversions ÷ clicks. Industry average for Home & Home Improvement: 8.05%.

Cost per conversion

$3.12

37% below the median of our 14 accounts ($4.97)

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

97% lower cost per conversion

  • This account$3.12
  • Home & Home Improvement average cost per lead$90.92

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come fromGoogle Ads overview for May 2022: 37.9K clicks, 3.68K conversions, $0.30 average CPC, $11.5K cost
Google Ads, May 2022. Costs converted from UAE dirhams at the fixed rate of AED 3.6725 to $1; the screenshot shows the original dirham figures.

How We Did It, Service by Service

  1. PPC

    One campaign per job

    Splitting the account by service let us bid hard on high-value jobs like AC servicing and deep cleaning, and cap spend on low-margin ones. Call and form tracking meant bidding chased bookings, not clicks.

  2. Website

    A booking page for every service

    Each service got its own page with a starting price, what the visit includes and a two-step booking form, so a searcher went from ad to booked slot in under a minute.

  3. Copywriting

    Copy that answers "how soon?"

    Headlines led with the job and the response time buyers care about. The same promise ran from ad headline to page heading to form button.

What We Delivered

  • Per-service campaign rebuild
  • Booking pages for each service
  • Ad copy library by job type

Every Number, With Its Source

Home cleaning and maintenance company results with period and source
MetricResultPeriodSource
Conversions from Google Ads3.68KMay 2022Google Ads
Cost per conversion$3.12May 2022Google Ads (cost ÷ conversions)
Of clicks became a conversion9.7%May 2022Google Ads (conversions ÷ clicks)
Paid clicks at $0.30 each37.9KMay 2022Google Ads
Cost per conversion vs the Home & Home Improvement average cost per lead ($90.92)97% lowerMay 2022Google Ads vs LocaliQ 2026 US benchmarks

Services Used

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