4.6% of searchers clicked when they saw the practice. The problem was that almost nobody saw it.
The Challenge
Cosmetic surgery searches are crowded with clinics, directories and medical tourism sites. The practice had a strong 4.6% click-through rate, which showed searchers liked what they saw, but an average position of 30.1 meant few of them saw it.
The Results
Organic clicks
25.9K
+123% from 11.6K
Impressions
518K
+105% from 253K
Click-through rate
5%
+9% from 4.6%
Average position
19.8
10.3 places higher from 30.1
How We Did It, Service by Service
SEO
Climbing past the directories
Procedure pages built to the depth patients expect moved average position from 30.1 to 19.8 against clinics, directories and medical tourism sites.
PPC
Paid search while rankings climbed
Search ads covered the highest-value procedures during the months organic pages were still moving up, so the practice kept booking consultations throughout.
Website
Procedure pages built to book
Each procedure page carried before and after sections, recovery timelines and a consultation form, keeping a strong 5% click-through rate turning into enquiries.
Copywriting
Answering cost, recovery and candidacy
Copy answered the questions patients ask before a consultation and set out the surgeon's credentials clearly on every medical page.
Social Media
Social proof that searchers check
Many patients check a surgeon's social profiles before booking. We planned social content around results and the surgeon's expertise, so the practice looked as strong there as in search.
What We Delivered
- Procedure pages rebuilt in depth
- Consultation and recovery FAQ content
- Surgeon credentials and trust signals
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic clicks (11.6K to 25.9K) | +123% | Mar to Sep 2024 | Google Search Console |
| Search impressions (253K to 518K) | +105% | Mar to Sep 2024 | Google Search Console |
| Average position | 30.1 → 19.8 | Mar to Sep 2024 | Google Search Console |