Dental Clinic: 991 Appointment Requests at $7.72 Each in One Month

The Challenge

The clinic's ads treated a check-up and a full set of implants the same way. High-value treatments were underfunded, emergency searches were missed after hours, and treatment pages were too thin to rank or to persuade.

The Results

• Clicks20K
• Conversions991.21
• Avg. CPC$0.38
• Cost$7.65K

Out of every 100 clicks

5 converted

Conversion rate 5.0%, calculated from conversions ÷ clicks. Industry average for Dentists & Dental Services: 10.67%.

Cost per conversion

$7.72

55% above the median of our 14 accounts ($4.97)

$0$15

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

89% lower cost per conversion

• This account$7.72
• Dentists & Dental Services average cost per lead$72.97

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come from

How We Did It, Service by Service

1. PPC

   Budget weighted to treatment value

   Implant and aligner campaigns got the budget their value justified, while emergency call ads ran day and night. The account produced 991 appointment requests from 20K clicks.

2. SEO

   Treatment pages that rank on their own

   Each treatment got a page of its own, optimised for the searches patients make in the weeks before they book, so organic search began sharing the load with paid.

3. Copywriting

   Answering the fear before the booking

   Patients worry about cost, pain and time in the chair. Every treatment page and ad now answered those three before asking for a booking.

What We Delivered

• Treatment-value campaign structure
• 24/7 emergency call campaigns
• Treatment page rewrites and SEO

Every Number, With Its Source

Services Used

• PPC Services
• SEO Services
• Copywriting Services