A phone launch is one evening. The coverage has to keep running in print, online and on TV long after the room empties.
The Challenge
OPPO was launching the A5 Pro in a crowded Pakistani smartphone market. The brief was to amplify the phone's visibility and position OPPO as a leading innovator, with high-impact coverage across traditional, digital and broadcast media rather than a single news cycle.
The Results
Media hits
110 pieces of coverage
- 20 Print hits (18%)
- 80 Digital stories (73%)
- 10 TV (electronic) hits (9%)
- Media representatives engaged30+
- Estimated media valuePKR 5.3M
- Estimated reach54.5M
Where it ran
- Pakistan Observer
- Lahore Rang
- Urdu national dailies
How We Did It, Service by Service
PR
Coverage in every medium, from one launch
We engaged more than 30 traditional and digital media representatives around the Lahore launch, set up interviews for TV crews and distributed the release to print and online titles. The result was 20 print hits, 80 digital stories and 10 TV hits, with an estimated media value of PKR 5.3M.
The Coverage
What We Delivered
- Launch press strategy
- Media invitations and on-the-day media management
- Press release distribution
- TV interviews with OPPO spokespeople
- Coverage monitoring and reporting
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Media hits (20 print, 80 digital, 10 TV) | 110 | April 2025 | Coverage report |
| Estimated media value | PKR 5.3M | April 2025 | Coverage report |
| Estimated reach | 54.5M | April 2025 | Coverage report |
| Media representatives engaged | 30+ | April 2025 | Coverage report |