To mark the launch of the OPPO A5 Pro, we ran a public relations campaign built to win coverage across traditional, digital and broadcast media, amplifying the phone's visibility and positioning OPPO as a leading innovator in Pakistan's smartphone market. We engaged more than 30 media representatives around the Lahore launch event.
- 20 print hits
- 80 digital stories
- 10 electronic (TV) hits
- 30+ media representatives engaged
- PKR 5.3M media value
- 54.5M reach
Where it ran
- Pakistan Observer
- Lahore Rang
- Urdu national dailies
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