At a trade show every stand is competing for the same cameras. Booking the channels before the doors open is what gets you on air.
The Challenge
itel Energy was one of many solar brands exhibiting at the Solar Expo during Pakistan Sustainability Week 2025. It needed its products and its three-year replacement promise to stand out in coverage of a crowded show.
The Results
Media hits
77 pieces of coverage
- 15 Print hits (19%)
- 52 Digital stories (68%)
- 10 TV (electronic) hits (13%)
- Media representatives engaged12+
- Estimated media valuePKR 2.8M
- Estimated reach24.4M
Where it ran
- GTV News
- Neo News
- Lahore Rang
- English and Urdu dailies
How We Did It, Service by Service
PR
Tier A and B coverage from a busy show floor
We engaged more than 12 electronic media channels at the itel Energy stand and secured coverage across digital, print, electronic and radio: 15 print hits, 52 digital stories and 10 TV hits, with an estimated media value of PKR 2.8M.
The Coverage
What We Delivered
- Tier A and B media targeting
- TV crews and interviews at the stand
- Press release distribution
- Coverage monitoring and reporting
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Media hits (15 print, 52 digital, 10 TV) | 77 | February 2025 | Coverage report |
| Estimated media value | PKR 2.8M | February 2025 | Coverage report |
| Estimated reach | 24.4M | February 2025 | Coverage report |
| Media representatives engaged | 12+ | February 2025 | Coverage report |