Restaurant Group: 498 Reservations and Orders at $3.02 Each

The Challenge

The group competed with delivery apps that took a cut of every order. It wanted direct reservations and catering orders, but its ads were generic and its menus were image files that did not load well on a phone.

The Results

• Clicks6.8K
• Conversions498
• Avg. CPC$0.22
• Cost$1.51K

Out of every 100 clicks

7.3 converted

Conversion rate 7.3%, calculated from conversions ÷ clicks. Industry average for Restaurants & Food: 8.05%.

Cost per conversion

$3.02

39% below the median of our 14 accounts ($4.97)

$0$15

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

90% lower cost per conversion

• This account$3.02
• Restaurants & Food average cost per lead$30.57

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come from

How We Did It, Service by Service

1. PPC

   Winning the "near me" moment

   Campaigns targeted a tight radius around each branch and occasion searches like group dinners and office catering, at $0.22 a click.

2. Social Media

   Content that sends people to book direct

   Short dish and kitchen videos ran on social with a direct booking link, building the appetite that made search ads convert.

3. Design

   Menus built for a phone

   We replaced image menus with fast, readable pages designed to match the brand, with the booking button always in reach.

What We Delivered

• Location-based search campaigns
• Social content calendar
• Mobile menu redesign

Every Number, With Its Source

Services Used

• PPC Services
• Social Media Services
• Design Services