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Online retailer · E-commerce · United Arab Emirates

Online Retailer: 4,670 Conversions at $1.18 Each in One Month

  • 4.67KConversions from Google Ads
  • $1.18Cost per conversion
  • 8.9%Of clicks became a conversion
  • PPC Services
  • Website Services
  • Design Services
The insight that changed everything

Cheap clicks are only wasted when the page they land on is slow.

The Challenge

The store was paying for broad, generic clicks and sending every one of them to a slow category page. Promotions ran on a fixed calendar whether or not stock and demand lined up, so spend spiked in weeks that did not sell and dried up in weeks that would have.

The Results

  • Clicks52.4K
  • Conversions4.67K
  • Avg. CPC$0.11
  • Cost$5.53K

Out of every 100 clicks

8.9 converted

Conversion rate 8.9%, calculated from conversions ÷ clicks. Industry average for Shopping, Collectibles & Gifts: 4.01%.

Cost per conversion

$1.18

76% below the median of our 14 accounts ($4.97)

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

98% lower cost per conversion

  • This account$1.18
  • Shopping, Collectibles & Gifts average cost per lead$49.40

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come fromGoogle Ads overview for August 2022: 52.4K clicks, 4.67K conversions, $0.11 average CPC, $5.53K cost
Google Ads, August 2022. Costs converted from UAE dirhams at the fixed rate of AED 3.6725 to $1; the screenshot shows the original dirham figures.

How We Did It, Service by Service

  1. PPC

    Buying cheap clicks that still convert

    We rebuilt the account around product margin, moved the long tail into low-bid catch-all campaigns and pushed budget into the days demand peaked. Average CPC fell to $0.11 while conversion rate held near 9%.

  2. Website

    Landing pages that load before the buyer leaves

    Every ad group got a landing page that loaded fast on a phone and showed price, delivery time and the add-to-cart button above the fold.

  3. Design

    One look from ad to checkout

    Ad creative, banners and product pages were designed as one set, so a buyer who clicked a promotion landed on a page that looked like the ad they chose.

What We Delivered

  • Margin-based campaign structure
  • Mobile product landing pages
  • Matched ad and page creative

Every Number, With Its Source

Online retailer results with period and source
MetricResultPeriodSource
Conversions from Google Ads4.67KAugust 2022Google Ads
Cost per conversion$1.18August 2022Google Ads (cost ÷ conversions)
Of clicks became a conversion8.9%August 2022Google Ads (conversions ÷ clicks)
Paid clicks at $0.11 each52.4KAugust 2022Google Ads
Cost per conversion vs the Shopping, Collectibles & Gifts average cost per lead ($49.40)98% lowerAugust 2022Google Ads vs LocaliQ 2026 US benchmarks

Services Used

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