Office managers are not buying coffee. They are buying a machine that never breaks down.
The Challenge
Office managers choosing a coffee supplier compare machines, service terms and coverage before they call. The provider served Kitchener, Waterloo, Cambridge, Guelph and the Toronto GTA, yet sat at an average position of 27.2 with 2.25K clicks in six months.
The Results
Organic clicks
4.23K
+88% from 2.25K
Impressions
220K
+38% from 160K
Click-through rate
1.9%
+36% from 1.4%
Average position
24.2
3 places higher from 27.2
How We Did It, Service by Service
SEO
Service area pages across the region
Pages for each area the provider covers, from Kitchener to the Toronto GTA, lifted clicks from 2.25K to 4.23K.
Copywriting
Written for the office manager
Pages answered what an office manager compares: machines, servicing and contract terms, with separate pages for coffee, breakroom supplies and repair.
Marketing
Turning visits into contracts
A free tasting and machine consultation offer gave B2B visitors a reason to enquire, and a follow-up email sequence kept the provider in front of buyers comparing suppliers.
What We Delivered
- Service pages for office coffee, breakroom supplies and machine repair
- Service area pages across Waterloo Region and the GTA
- Internal linking to commercial pages
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic clicks (2.25K to 4.23K) | +88% | Mar to Sep 2024 | Google Search Console |
| Search impressions (160K to 220K) | +38% | Mar to Sep 2024 | Google Search Console |
| Click-through rate | 1.4% → 1.9% | Mar to Sep 2024 | Google Search Console |