Pest Control Company: 298 Call-Outs at $5.28 Each in One Month

The Challenge

Pest problems are urgent, and customers call the first company that looks local and available. The company appeared for generic searches across the country but rarely for the pest and area customers were actually searching.

The Results

• Clicks4.49K
• Conversions298.11
• Avg. CPC$0.35
• Cost$1.57K

Out of every 100 clicks

6.6 converted

Conversion rate 6.6%, calculated from conversions ÷ clicks. Industry average for Home & Home Improvement: 8.05%.

Cost per conversion

$5.28

6% above the median of our 14 accounts ($4.97)

$0$15

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

94% lower cost per conversion

• This account$5.28
• Home & Home Improvement average cost per lead$90.92

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come from

How We Did It, Service by Service

1. PPC

   The pest and the place in every ad

   Ads named the pest and the area in the headline, and call ads ran during working hours when customers want someone on the phone now.

2. SEO

   Local pages that rank for free

   Pages for each pest and service area began ranking for the same searches the ads targeted, adding organic call-outs on top of paid ones.

What We Delivered

• Pest and area campaign structure
• Local SEO pages
• Call-first ad scheduling

Every Number, With Its Source

Services Used

• PPC Services
• SEO Services