Patients research intimate procedures privately and read everything. The clinic was only answering half their questions.
The Challenge
Patients researching intimate procedures search privately and read carefully before they book. The clinic already ranked well, at an average position of 11.6, but its pages covered only part of what patients searched, which capped growth at 59.1K clicks in six months.
The Results
Organic clicks
165K
+179% from 59.1K
Impressions
7.42M
+179% from 2.66M
Click-through rate
2.2%
Held steady from 2.2%
Average position
9.5
2.1 places higher from 11.6
How We Did It, Service by Service
SEO
Covering every procedure patients research
Each treatment got its own page, and pages sitting on page two were strengthened until they reached page one. Clicks nearly tripled from 59.1K to 165K.
Copywriting
Answering private questions plainly
Recovery, risk and suitability questions were answered in the patient's own words, with the specialist credited on every medical page.
Website
A structure built for 7.4M impressions
We reorganised the site into clear procedure sections with consultation forms on every page, so the extra visibility became booked consultations.
What We Delivered
- Procedure pages for each treatment offered
- Patient FAQ content on recovery and suitability
- Specialist credentials added across medical pages
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic clicks (59.1K to 165K) | +179% | Mar to Sep 2024 | Google Search Console |
| Search impressions (2.66M to 7.42M) | +179% | Mar to Sep 2024 | Google Search Console |
| Average position | 11.6 → 9.5 | Mar to Sep 2024 | Google Search Console |