Car Service Garage: 11.1% Conversion Rate on Google Ads

The Challenge

The garage's site listed every service on one page with a phone number at the bottom. Drivers searching for a specific job, like an AC regas or a brake check, could not see a price or book online.

The Results

• Clicks2.72K
• Conversions301.83
• Avg. CPC$0.52
• Cost$1.41K

Out of every 100 clicks

11.1 converted

Conversion rate 11.1%, calculated from conversions ÷ clicks. Industry average for Automotive — Repair, Service & Parts: 15.51%.

Cost per conversion

$4.66

6% below the median of our 14 accounts ($4.97)

$0$15

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

84% lower cost per conversion

• This account$4.66
• Automotive — Repair, Service & Parts average cost per lead$29.96

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come from

How We Did It, Service by Service

1. PPC

   Ads for the job, not the garage

   Separate ad groups for AC repair, brakes, servicing and diagnostics meant each search saw an ad for exactly that job, with a price in the headline.

2. Website

   Book in three taps

   The rebuilt site gave every job its own page with a price and an online booking form, so drivers could book a slot from their phone without calling.

What We Delivered

• Service-level ad groups
• Website rebuild with online booking

Every Number, With Its Source

Services Used

• PPC Services
• Website Services