Media outreach and influencer engagement for the launch of the locally assembled Hyundai Santa Fe Hybrid, presented at launch as Pakistan's first seven-seater hybrid SUV. The launch was covered by national newspapers, TV news and the country's leading car website, while automotive YouTubers and Instagram creators filmed walk-arounds and first looks at the event.
- Coverage in Dawn and Business Recorder
- TV news coverage on Bol News, Express News, Suno TV and Dawn News
- Launch reported by PakWheels and SAMAA
- Walk-around videos and stories from automotive YouTubers and Instagram creators
Where it ran
- Dawn
- Business Recorder
- Bol News
- Express News
- Suno TV
- Dawn News
- PakWheels
- SAMAA
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