We supported the launch of the Bank of Punjab's Kissan Card, which gives farmers easier access to finance. We worked with 8 to 10 prominent influencers whose content explained the card's benefits to smallholder farmers, building awareness and trust in farming communities across Punjab. We also arranged a podcast in which BOP's Chief Digital Officer discussed the bank's digital transformation and initiatives such as the Kissan Card.
- 8 to 10 influencers engaged
- Content in Urdu and Punjabi for farming audiences
- Podcast with BOP's Chief Digital Officer
Where it ran
- Apna Pakistan
- Digital Kisan Pakistan
- Kisan News TV
- Sada Sohna Des Punjab
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