We secured strong media presence for TCL's six store launches across Pakistan. In each city we invited the presidents and secretaries of the local press clubs personally, and worked with regional social media influencers so every opening had local buzz. Coverage included the unveiling of TCL's 115-inch X955 Max QD-Mini LED TV in Karachi and the first exclusive TCL Center in Multan.
- 46 print hits
- 65 digital stories
- 29 electronic (TV) hits
- 100+ media representatives engaged
- PKR 8.09M media value
- 24.2M reach
- Six cities: Karachi, Islamabad, Gujranwala, Narowal, Okara, Multan
Where it ran
- Discover Pakistan
- Local press clubs
- English and Urdu dailies
From the Project
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